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KOEDA HAYES

Marketing, Strategy, and Design

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About Me

Hi there, I’m so glad you stopped by! I’m a multi-passionate marketing and advertising professional who absolutely loves bringing ideas to life. My career has taken me through the fast-paced world of agencies and the deep-dives of in-house marketing teams. This has given me a chance to do a little bit of everything, including building brand strategies, designing visuals, managing social media, and digging into data analytics.

At my core, I'm just an incredibly hands-on, creative person. When I’m not analyzing campaign metrics or sketching out graphic designs, you can usually find me diving into my latest DIY or craft project. I love blending data-driven strategy with raw creative energy, and I’m always excited to see where a good idea can take me!

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Skills

Adobe Photoshop Certificate

Adobe InDesign Certificate

Google Analytics Certificate

Wallstreet Prep Powerpoint 

Social Media advertising

Film/photography 

Strategic branding/problem-solving

Japanese fluency

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 Coursework

Principles of Advertising

Brand Storytelling

Insights and Analytics

Public Speaking

Foundations of Graphic communications

Campaign Capstone

Principles of Marketing

Entertainment media studies

Involvement

UGA HEROES PR committee

Japanese Club Social media lead

American Red Cross  

Pi Beta Phi Womens Fraternity

Youthboard Nonprofit

Strike Magazine merchandise design

Dance captain for Prevent Child Abuse America annual fundrasier

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RESUME

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UNIVERSITY OF GEORGIA

Undergraduate degree

2022-2026

Bachelor of Arts, Advertising

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  • Grady college of Mass Communication and Journalism

  • Minor: Design & Media, Studio Art

  • Honors: Hope Scholarship, Dean’s List, Presidential Scholar

SEE. SPARK. GO

PR Agency

Jan 2026-May 2026

Public Relations & Social Media Intern

  • Manage social media and public relations initiatives for five client accounts, ensuring consistent brand voice and strategic alignment across platforms

  • Develop, execute, and maintain weekly social media strategies, including content creation, scheduling, and audience engagement

  • Draft and distribute media pitches and support public relations efforts to enhance client visibility and media presence

ORTHOPAEDIC SOLUTIONS MANAGEMENT

Orthopedic management firm

May 2025-June 2025

Marketing Intern

  • Developed campaign visuals for orthopedic offices, from merchandise to B2B/B2C collateral, reinforcing brand image

  • Grew engagement and reach by optimizing social media and boosting local SEO through Google Business integration, resulting in a 203% increase in reach and 5.1% growth in followers

  • Presented competitive landscape presentations to identify market gaps, contributing to projects and initiatives tied to $500,000–$1M in revenue growth

WIER/STEWART

Ad Agency

May 2024-June 2024

Intern

  • Contributed to brand identity development: designed logos, pitch decks, and campaign proposals

  • Assisted with execution of digital campaigns across social, web, and email

  • Conducted audience and competitor research to guide strategy and analyzed campaign performance

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