KOEDA HAYES
University of
Georgia
Advertising Major
Design and Media Minor
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Digital design & Advertising
I’m an advertising student at the University of Georgia where my work focuses on digital media, brand imaging, and strategic communication.
I’m passionate about using design to shape meaningful brand experiences and create impactful visual solutions. My strengths in creative problem-solving and dynamic visual communication align seamlessly with my Design and Media minor, which includes digital and hands-on studio courses.
About Me
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Skills
Adobe Photoshop Certificate
Adobe InDesign Certificate
Wallstreet Prep Excel
Wallstreet Prep Powerpoint
Social Media advertising
Film/photography
Strategic branding/problem-solving
Japanese fluency
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Coursework
Principles of Advertising
Brand Storytelling
Insights and Analytics
Public Speaking
Foundations of Graphic communications
Advertising management
Principles of Marketing
Entertainment media studies
Involvement
UGA HEROES PR committee
Japanese Conversation Club Social media lead
American Red Cross
Pi Beta Phi Womens Fraternity
Youthboard Nonprofit
Dance captain for Prevent Child Abuse America annual fundrasier
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RESUME
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Education/Experience
2022-2026
University of Georgia
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MAY 2025-JUNE 2025
Orthopaedic Solutions Management
Marketing Intern
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Bachelor of Arts
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Grady college of Mass Communication and Journalism
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Honors: Hope Scholarship, Dean’s List, Presidential Scholar
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Developed campaign visuals for orthopedic offices, from merchandise to B2B/B2C collateral, reinforcing brand image
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Grew engagement and reach by optimizing social media and boosting local SEO through Google Business integration
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Presented competitive landscape presentations to identify market gaps and guide differentiation strategies
JAN 2024-PRESENT
Strike Magazine
Merchandise Assistant
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Produce original visuals and authentic designs for various merchandise products using Adobe Creative Suite
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Forecast seasonal production costs semester by semester and optimize pricing strategies, increasing profit margin
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Collaborate with local Athens designers and apparel companies to maintain the community of artists at on campus events
MAY 2024-JUNE 2024
Wier/Stewart
Summer Intern
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Designed and created visual identities to align with brand strategy, market positioning, and growth goals for clients
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Assisted in developing 5+ marketing proposals by combining client insights with the company’s creative vision
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Analyzed ad performance and social media insights for digital campaigns, contributing to engagement and audience focus