KOEDA HAYES
University of
Georgia
Advertising Major
Design and Media Minor
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Digital design & Advertising
I’m an advertising student at the University of Georgia where my work focuses on digital media, brand imaging, and strategic communication.
I’m passionate about using design to shape meaningful brand experiences and create impactful visual solutions. My strengths in creative problem-solving and dynamic visual communication align seamlessly with my Design and Media minor, which includes digital and hands-on studio courses.
About Me
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Skills
Adobe Photoshop Certificate
Adobe InDesign Certificate
Wallstreet Prep Excel
Wallstreet Prep Powerpoint
Social Media advertising
Film/photography
Strategic branding/problem-solving
Japanese fluency
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Coursework
Principles of Advertising
Brand Storytelling
Insights and Analytics
Public Speaking
Foundations of Graphic communications
Advertising management
Principles of Marketing
Entertainment media studies
Involvement
UGA HEROES PR committee
Japanese Conversation Club Social media lead
American Red Cross
Pi Beta Phi Womens Fraternity
Youthboard Nonprofit
Dance captain for Prevent Child Abuse America annual fundrasier
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RESUME
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Education/Experience
2022-2026
University of Georgia
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MAY 2025-JUNE 2025
Orthopaedic Solutions Management
Marketing Intern
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Bachelor of Arts
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Grady college of Mass Communication and Journalism
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Honors: Hope Scholarship, Dean’s List, Presidential Scholar
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Designed digital marketing assets including social graphics, web visuals, and promotional materials
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Managed social media accounts: created content, scheduled posts, and tracked performance
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Implemented SEO improvements that increased website traffic by 203%
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Conducted market and competitor research to support marketing initiatives
JAN 2024-PRESENT
Strike Magazine
Merchandise Assistant
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Produce original visuals and authentic designs for various merchandise products using Adobe Creative Suite
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Forecast seasonal production costs semester by semester and optimize pricing strategies, increasing profit margin
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Collaborate with local Athens designers and apparel companies to maintain the community of artists at on campus events
MAY 2024-JUNE 2024
Wier/Stewart
Summer Intern
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Supported account managers on 5+ active client accounts across healthcare, retail, and nonprofit
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Contributed to brand identity development: designed logos, pitch decks, and campaign proposals
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Assisted with execution of digital campaigns across social, web, and email
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Conducted audience and competitor research to guide strategy and analyzed campaign performance